Challenges as a content generator
Challenges as a driver for UGC
Viral challenges are a highly engaging type of user-generated-content that is skyrocketing in popularity. Typically it consists of a video, photo, text, or anyhow audio-visual content being shared by an originating party, daring and encouraging others to repeat it, adding their own spin and style into their personal rendition of the challenge. Viral challenges are currently the main driver of user-generated-content which will become the core of youbhappy platform. There are many examples of viral challenges that have generated hundreds of millions of views on platforms like YouTube, Instagram and TikTok. In some cases, they have generated enormous attention for charity projects, songs or single brands. Brands and Influencers want to use the principles of these challenges for themselves to relate the resulting engagement to their brand or their fame respectively. YouBhappy will promote and facilitate this!
Challenges to get creative
Let the community come up with ideas
Challenges encourage other users to create their personal content (mostly audiovisual), to be creative themselves, and to upload their own and newly created content to the Internet. They have fun participating in a challenge to face the competition and possibly gain reactions, entertainment and fame through their content. It’s exactly about everyone getting the opportunity to either start a challenge, support a challenge, and participate in a challenge. This motivation is reinforced by youbhappy, because everyone has the opportunity to generate an additional benefit for themselves. Whether that’s money, prizes, perks, or clever and simple campaign content and ideas created by the target audience.
Challenges to promote your work or brand
Let the community upload creative content
Challenges encourage other users to create their personal content (mostly audiovisual), to be creative themselves, and to upload their own and newly created content to the Internet. They have fun participating in a challenge to face the competition and possibly gain reactions, entertainment and fame through their content. It’s exactly about everyone getting the opportunity to either start a challenge, support a challenge, and participate in a challenge. This motivation is reinforced by youbhappy, because everyone has the opportunity to generate an additional benefit for themselves. Whether that’s money, prizes, perks, or clever and simple campaign content and ideas created by the target audience.
Challenges as Advertising
Challenges as a driver for crowdsourced advertising
Challenges and contests are a widely used form of generating attention and engagement. Brands use challenges and contests as part of the marketing mix. These challenges and contests take place on many different sites. There are many positive examples of challenges that have attracted a lot of attention. Whether it was the Ice Bucket Challenge or the Bottle Flip Challenge, the attention from audiences is always extremely high and a lot of content is produced by the customers themselves. YouBhappy helps to create such events themselves and then spread them accordingly via the platform by remunerating the initiators and the participants for their participation. Content becomes a viral campaign. We crowdsource engagement and offer you all the tools necessary to create your specific challenge by yourself.
Challenges for Fun and Entertainment
Challenges as a driver for crowdsourced advertising
Users create millions of videos every day and upload them to social networks for the general public. Encouraged by so-called #-challenges, they create contest-related content, which then usually gets lost in the masses. On and through youBhappy, users can create, upload, rate and monetize content in a much more targeted way. These videos are stored on youBhappy in the respective contest channel, structured and can be accessed at any time and over and over again. Users not only have fun creating and watching the content, but they can also win prizes or earn money by sharing the contest on their social channels.
Youbhappy is BAFA INVEST approved. Business Angel Investments of up to 200.000 € are eligible for a subsidy of 25% by the german government.
Bulgaria
HappyNet OOD
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1124 Sofia
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Germany
HappyCo GmbH
c/o Haus Borchardt
Französische Str. 47
10117 Berlin
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